Speaker
Natalie Frieb
Founder SO&CO · Host
- Topics
- Creator Marketing · Influencer Relations · Brand Collaborations · Event Strategy
- Formats
- Moderation · Co-Host · Roving Reporter
- Top Speakings
- DMEXCO (Host Creator Stage) · OMR · 9:16 Summit · brands & agencies Winter Summit · Follow me Europe · Zalando Partner Day
- Channels
About
Natalie Frieb is one of the voices in the German-speaking market shaping the creator business day by day. With her agency SO&CO she develops creator campaigns, event concepts and UGC formats for brands such as Annemarie BÖRLIND, Schweppes and Krombacher, from the first strategic idea to delivery on site. She brings that practice onto the stage. She hosts panels and stages on creator marketing, influencer relations, brand collaborations and event strategy. At the 9:16 Summit and OMR she was also out and about as a roving reporter, a format that has become one of her specialities, because she knows how brands bring their own channels to life during an event. She works in German and English, with a mix of substance and a sense for when a conversation needs a pointed question and when it needs room to breathe.